Finding Customers

There seem to be two main ways to get new customers for your business.

1.      Go to them – which means marketing. However there is appropriate marketing where you talk about things they are interested in and inappropriate marketing otherwise known as spam.

2.      Wait for them to come to you – which is much more user friendly, but won’t make your fortune. You can keep lots of doors open so that they can find ways to communicate with you, but you may do a lot of waiting.

However most of us use a bit of both, and try to do the appropriate marketing as its cheaper.

But are there better approaches than these?

Yours

Charles Joynson
Wavedata
Office:   0044 (0)1702 425125
Mobile: 0044 (0)7774 686428
Fax:        0044 (0)1702 425129
www.wavedata.co.uk
Skype: charles.joynson
WaveData Ltd, Concorde House, Comet Way, Eastwood, Essex, England  SS2 6GD United Kingdom    
Company Registration Number:  0399 8025   VAT Number: GB 761 4016 55

Crack in the web

I’m now beginning to recognise that there may be cracks in the web which make doing some things either inefficient or difficult. If I can recognise the main ones, I can begin to think about bridging them – and do something useful, and hopefully good.

I can see that there are a number of types of internet users, for example: Buyers, Sellers, Friends, Regulators, Publishers, Thieves, Hobbyists and Altruists or charities.

Each type serves like a collection of islands where the users live, and they communicate with each other using social media, which is like a phone system and search engines, which are like ferries.

Discontinuities on the Internet

What do you get if you search the Internet using proper grammar rather than just keywords?

Try it. It works very well for som things (mostly IT) but not at all for others.

Of course, if it did work you could search the Internet using your voice and hear the answers read to you..

Charles Joynson
01702 425 125
07774 686 428

Another thought

Here's another thought which I thought about while I was working on the last Gibli project. Could the questions customers ask and the answers suppliers give be core to getting suppliers and customers together?

A transportable profile?

Another idea which occurred to me is that we could provide people with a transportable profile, including the information they agree is not secret, which they can use on other websites.

This would be an alternative to having to re-enter the same information every time they register on s new site.

Your collective presence on the web

So I've now bought MyEthicalProfile.com and plan to help people demonstrate their ethics. But the other thing I'd like to do is help them pull all their web profiles together on one place. What else could be included here? Blogs, Tweets and press articles? But what else could be included?

every journey starts with a single step

The first page of myethicalprofile.com is now in place. There is still a huge amount of work to be done, but as I am reaching myself HTML, CSS and JavaScript at the moment, it might be a while before I can finish it.

However it will be a very different experience building something myself rather than commissioning someone else to build it for me.

I still thinking of what I can do with gibli.com, but I’ll think of something novel sooner or later.